PetHey is an intelligent pet-care brand built around the vision of “Smart Pet Life+,” integrating connected home technology with pet-care products. Its core product, Pipiwuyu, serves as a smart home controller that links with pet-feeding hardware for remote, automated feeding and real-time device alerts. Features like instant shortage notifications and a social sharing function allow users to stay aware of their pets’ needs and connect with nearby pet lovers. To elevate the brand image, we developed a refreshed identity system centered on warmth, companionship, and intelligent care. The redesigned logo integrates subtle feline elements, reflecting the emotional bond between pets and owners while conveying trust and modernity. Through a cohesive visual system—including logo, typography, color palette, and product-touchpoint applications—the new identity strengthens PetHey’s presence in the growing smart-pet market and enhances brand recognition across digital and physical platforms.